Earth Hero Mobile App Community Feature
Project Phrase I

Earth Hero Community Feature Cover Page

The Background

Earth Hero is a non-profit organization dedicated to environmental conservation through community action. Through the app, Users are able to monitor their emissions and work on developing sustainable eco-friendly habits which are set up as achievements users can measure through points they've earned.

In this phrase, the Earth Hero Team partnered with Tech Fleet Community DAO to build their Community feature on the mobile app, where users can take action in groups and share their progress towards sustainability.

The Challenge

  • Develop and validate the concepts for the community feature
  • Define the path toward a wholesome Mobile App Community experience

Final Deliverable

We defined and created the validated, fully functional MVP for the community feature which was handed-off for development.

My Role

  • Product Strategy Apprentice on a global Product team of 6 and 2 shadowers

Project Duration & Tools

From 0 to MVP in 8 weeks using;

  • Collaboration: Slack
  • Trello
  • Lucid Board
  • Fig Jam

My Responsibilities

  • Joined in the team of researchers to conduct 2 out of 8 User interviews to discover user pain points and inform brainstorming sessions geared at improving user experience and prioritizing undeveloped features
  • Translated the business problems provided by the stakeholder into easily digestible narratives for the Project Product Vision Board
  • Pitched the demo to the stakeholder and team of 24+ at the final Sprint

Spread snapshot of new mockup design

User Findings Whiteboard

Results

  • Participants said yes to the community feature, providing valuable insight into events and initiatives in which they would like to join with friends and family.
  • 87.5% of Participants expressed interest in joining a climate group within the Earth Hero Climate app.
  • 50% of Participants said they would start a climate group within the Earth Hero app

Core Opportunities for Future Prioritization

  • Collaborative Learning Environment + Earth Hero's Habit Tracking Model

    When presented with the community feature, Participants who are already familiar with Earth Hero's habit tracking model expressed a desire to contribute to it within the group by sharing their experiences, tips, and tricks in order to inform their collective actions and how they can change.

  • Communication

    87.5% of our Participants expressed a desire for close interactions with group members within the group, through a collective chat feature, private messaging or the ability to react to group members achievements.

Spread snapshot of new mockup design

Earth Hero Community Feature Backlog in Trello